Brand Identity

Brand Identity is one of the most important things to consider for any business. It’s what a customer will remember when they think of you.

Why it is important to have a strong brand identity

  • Branding encourages confidence, trust and loyalty in your business services, its products and the business itself.
  • Brand preference – over time customers will automatically turn to you as it’s the brand they remember most (consider brands like Amazon, Currys, Coca Cola to name a few).
  • Sets you apart from your competitors.
  • Keeps the brand and message consistent through all communication methods.
  • Motivate your employees as they clearly understand who they’ve working for.
  • And of course, all this can help your business see positive financial returns.

What does a brand identity involve

There are many aspect to a brand identity and you’d be surprised to what could be considered important for you and your business. Here are some examples of what brand identity could mean to you:

  • Your business logo – how you define it, the colours you use etc.
  • Stationery – Letter-headed paper, business cards, compliment slips etc.
  • Marketing materials – Catalogues, flyers, websites, reports etc.
  • Products and packaging – What you sell and how they are packaged.
  • Signage – On your business premises, vehicles or display boards.
  • Electronic communications: Emails, online publications, newsletters etc.
  • And much more

If you’d like to find out more…

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